Sorting out the green paper madness

You've decided to do the right thing and go green with all your paper goods. Forms, applications, even holiday cards. So you start shopping for the greenest choices, but before long, your head is aching and your mind is swimming.

Recycled........

Post Consumer...........

Certified...........

Pre consumer.........

Renewable........

Natural.........

Organic........

Reduced Carbon Footprint....

STOP!!!!!!!!!!!!!!!!!!!!!!!!!

What does it all mean???????

Here are a few websites to help clear up the madness and direct you towards the right materials for all your business paper.

For greeting cards, business holiday cards and such

For computer paper and copy paper and other general office paper

For photographers or anyone who uses photo paper

For businesses that buy paper in large quantities

Plantable greeting cards, invitations and announcements?

How many invitations and greeting cards have you received in your life? Hundreds? Thousands? Where are they now?

What if all of those cards and announcements had been made from recycled materials? And 100% recyclable?

How about one step better...what if each and every card were embedded with wildflower seeds? Imagine...a card you do not throw away -- a card you plant!

That's what I found at a site called Forever Fiances. Handmade, beautiful, completely plantable greeting cards, wedding invitations and announcements.

The uses are endless:

For businesses, they would be a wonderful way to coordinate your green practices or products with a truly green thank you or holiday card

For personal use, birthdays, thank you's, and of course, as their name implies, weddings. What a lovely way to honor a special occasion!

Just something I stumbled on and wanted to share!

Green holiday cards big business for businesses

In a recent survey of business owners, 40% said that the environmental aspects of the holiday cards and other business greeting cards they send out matters "somewhat" or "very much." That's up from just over 29% two years ago.

The same survey showed that 52% of businesses are using some form of green business practices with regard to paper choices and disposal within the company, an increase of nearly 30% over the previous survey.

The survey did not evaluate whether the owners were willing to pay more for the cards, or whether they were using green business practices in other, non-paper areas of their companies.

Green advertising - Part 3

Advertising doesn't have to involve paper to be effective. Even if your market is not right for online marketing, there are ways to get something in a client's hands without adding to the glut of paper trash.

Here are a few ideas to get you started:

Print your message on something usable -- and re-usable

Whether it's a coffee mug, a water bottle or a t-shirt, reusable and durable products mean your message will be around a lot longer than on any print source. Plus when people use the mug at the office or wear the t-shirt to the park, they help spread your information at no additional cost to you! Try doing that with a mailer!

Offer branded products that help the environment

If your company is committed to a green message, spread the word by getting customers to spread wildflower seeds from a branded biodegradable seed packet. Or even better, offer recycled, soy ink paper embedded with the seeds. That way, all they have to do is stick it in a pot or garden and water. But the message before they plant is that your company cares about the earth. And when the flowers bloom, the message will be reinforced!

Make the paper reusable

Give your customers a punch card or stamp card they need to bring to your store or restaurant for discounts or specials. That will keep your name and message in front of the customer, AND keep the paper of multiple cards or mailings out of use and out of the landfill.

New changes in the FMLA mean new paperwork -- and lots of potential waste

Changes approved earlier in the year to the FMLA (Family Medical Leave Act)are expected to go into effect any day now*. The extensive clarifications will make many mandatory labor law posters obsolete. Human resource and labor law handbooks, manuals and forms will also need to be replaced with versions that reflect the changes.

That means potentially millions of sheets of paper and countless laminated (and therefore un-recyclable)labor law posters will be thrown away. Little if any of this material can or will be recycled, and little was on recycled paper to start with.

And this is not an isolated incidence. Every year, dozens of Federal and State regulations change, and with those changes, go waste. Lots of waste. In paper, in landfill space and in money. But the changes are mandatory! So what's a business owner to do? Here are a few suggestions for keeping your business in compliance without wrecking the earth:

1) Choose recycled (and recyclable)products. From labor law posters to file folders, there are recycled versions available. You just have to look.

2) Choose downloadable or printable versions of mandatory forms, then print them on recycled paper using soy or vegetable inks.

3) Only buy or print the forms and papers you really need. Stockpiling 500 I-9 or FMLA forms may save money on each sheet, but when the changes come and you need to replace them with a newer version long before you've run out, any savings evaporate.

4) Recycle obsolete books, manuals and forms rather than throwing them in the trash.

5) Choose non-laminated posters and other materials whenever possible. Laminated paper is generally not recyclable.

*(Information about changes in the FMLA will be posted on sites like G.Neil, ComplyRight and HRdirect as soon as they're finalized.)

Even executive toys are going green

It was bound to happen. Once the paper and the light bulbs and the water bottles started to go green, the extras could not be far behind.

The green business movement has even begun to impact on Executive Toys!

Environmentally savvy execs can now adorn their desk with toys that reflect their commitment to the earth. Here are a couple of the fun toys we found in our search online:

It Must Be Green

This U.K. company offers elegantly crafted executive toys that work on solar power instead of batteries. From tiny turbines to aeroplanes (airplanes) with spinning propellers, each toy would be a great conversation starter for the boss's office, or as a reward for an employee who starts a new green trend or process at work.

G.Neil

The business experts at G.Neil are making the move into green products, as well. Their Desktop Buddy motivational pens are made of biodegradable, corn-based plastic, and make a fun reward for employees or a light addition to an executive desk. The company also carries an extensive collection of recycled paper greeting cards for customers and employees and offer many essential personnel forms in downloadable formats so customers can print only what they need on their own recycled paper -- a process called "Just in Time Printing". The company has plans to add additional green products in the near future.

Making your business greeting cards earth friendly

Many businesses send greeting cards as a part of their marketing plan. And a growing number honor their employees with birthday cards, job anniversary cards and even job-well-done cards. Business greeting cards are a wonderful, and relatively inexpensive tool for keeping in touch with the people who keep your business working.

But all those cards can add up to a lot of paper. And a lot of potentially toxic inks and dyes. So is there a way to maintain the marketing power of an annual company Christmas card or the morale boosting power of wishing an employee happy birthday, and not create a mountain of wasted paper?

Look for cards that are made from recycled paper

This may seem like an obvious first step, but in reality many people shy away from the idea of recycled holiday cards because they remember the way recycled cards used to look. But the days of brown cards with poorly printed images on rough paper are long gone. Today's recycled papers are available in colors from white to pastels to deep jewel tones.

Be sure to check the percentage of recycled material used in the cards...and the envelopes.

Recycled paper can range from as low as 10% to 100% recycled content. Look for cards that utilize at least 20% post consumer waste. At this level, you'll be making a significant difference in the use of virgin paper.

Choose soy inks and avoid foil embellishments

The type of ink you choose and the embellishments use on the cards makes a big difference in whether the cards can be recycled after your clients or employees have finished with them. Soy inks and cards free from foil trim or printing can be added to recycling bins and make another trip around, reducing both paper use and landfill volumes.

Green solutions for paper

One of the most common sources of waste in an office is paper. Fortunately, it's also one of the easiest eco-problems to address. Here are some tips for reducing the environmental impact of paper use in your office:

1) Switch from virgin paper to recycled paper for copiers, printers, and notepads. The Conservatree site has an excellent list of copier papers , along with their recycled content, availability and color choices.

2) Find downloadable or printable sources for common business forms, required employee paperwork and other paper products you would ordinarily buy in packages. Not only will you have the option of printing them on 100% recycled paper, you'll avoid the waste that occurs when official forms change before you've used up the package. And you'll avoid the materials used in packing and shipping.

3) Choose green sources for paper goods you have to buy. From labor law posters and job applications to file folders and business greeting cards, there are now green providers for most paper office products.

4) Make "Reduce, Reuse, Recycle" standard business practice. Encourage less printing. Many documents can be read, edited and shared electronically. Make printing a last resort. Encourage employees to reuse unwanted papers as scratch paper. Provide recycling bins and teach employees what goes in which bin. Look for more green ideas in the article "Going green in your business."

Starting from the ground up

Going green at work...where do you start?

If your business is just beginning to move towards a more environmentally friendly style of business, the choices can seem overwhelming. There is the paper you use, the plastic bags you send home with customers, the light bulbs that illuminate your office....

Stop!

Choose one thing. What does your company use the most?

If it's the printed word, start with paper.

If it's sales or manufacturing, begin with the packaging.

If it's a call center, perhaps lighting.

Take one thing. Just one. Change that.

Switch the copiers to 2-sided mode. Buy paper with a high recycled content. Place recycling bins next to the copiers and throughout the building.

For the next 30 days, just do this one thing. Combine the changes with education. Tell your employees (or customers or vendors) why you are making this change. Enlist their help.

Start there. You have already made a difference.