Tuesday, December 2, 2008

Green advertising - Part 3

Advertising doesn't have to involve paper to be effective. Even if your market is not right for online marketing, there are ways to get something in a client's hands without adding to the glut of paper trash.

Here are a few ideas to get you started:

Print your message on something usable -- and re-usable

Whether it's a coffee mug, a water bottle or a t-shirt, reusable and durable products mean your message will be around a lot longer than on any print source. Plus when people use the mug at the office or wear the t-shirt to the park, they help spread your information at no additional cost to you! Try doing that with a mailer!

Offer branded products that help the environment

If your company is committed to a green message, spread the word by getting customers to spread wildflower seeds from a branded biodegradable seed packet. Or even better, offer recycled, soy ink paper embedded with the seeds. That way, all they have to do is stick it in a pot or garden and water. But the message before they plant is that your company cares about the earth. And when the flowers bloom, the message will be reinforced!

Make the paper reusable

Give your customers a punch card or stamp card they need to bring to your store or restaurant for discounts or specials. That will keep your name and message in front of the customer, AND keep the paper of multiple cards or mailings out of use and out of the landfill.