The Truth About Green Business

The Truth About Green Business | The GreenBiz Bookstore | GreenBiz.com

Too many business owners and managers think they need to make a choice between being green and profitable. The author of this book dispels that falsehood and teaches you how greener business practices actually mean more green in your pocket!

We met an example of this earlier in this blog when we met carpet giant and successful business man Ray Anderson...learn why his story could be yours!

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Sustainability makes business sense and carpet maker Ray Anderson proves it!

There has been a belief, no, more than that, a set-in-stone assumption among many business people that a company can either maximize profits OR go green. It was a clear either-or statement. Or so it was thought.

Carpet company owner Ray Anderson has turned that equation on its head. His company's change from one of the worst offenders in environmental pollution and net carbon impact, to one of the stars of the new green business model. The numbers tell his story:

• Net greenhouse gases, down 82%
  
• Water usage, down 70% on average across all product types
  
• Fossil fuel usage, down 60% per unit of product
  
  
• Products now use 25% recycled materials
  
• Production uses 27% renewable energy

And in the midst of all these changes, what has happened to sales and profits?

• Sales have increased by 66%
  
• Profits are up 200%
  
• Avoidable costs saved of $400 million have paid for all the changes in production and materials

Not satisfied with these numbers, nor with the success of the new eco-friendly line, FLOR, Anderson has set a goal of zero carbon footprint for his company by the year 2020.

Sustainability has come of age in the business world!

10 quick ways to be greener at work

Okay. no major lifestyle changes...these are 10 quick and easy ways to go greener at your company or home office. Each takes less than 15 minutes!

Tomorrow, 10 more for the house and car.

1) Instead of ordering printed business forms, get your business forms, employee forms and HR information online from sites like G.Neil.com, which offers lots of printable stuff like printable state-specific job applications. Time to make change: 5 minutes

2) Set your office computers to go into sleep or hibernate after hours, and use Wake on LAN to allow after-hours updates and remote access without wasting energy. Time to make change: 10 minutes

3) Next time you shop for breakroom supplies, replace the foam plates and cups in the lunch rooms with recycled/recycable paper and provide a recycle bin. Better yet, encourage people to bring their own mug and provide bio-safe dish soap. Time to make change: 5 minutes

4) Replace paper memos with electronic ones. Ban paper ones, ban printing the electronic ones. (Make the penalty for violation funny...like having to wear the paper memos pinned to one's shirt for the day!) Time to make change: 1 minute and some good laughs as people adjust to the new rules

5) Take out 10 light bulbs in your office and replace them with high-efficiency green light bulbs. Time to make change: 10 minutes, assuming no lawyers or other lightbulb joke participants are involved)

6) Install hand sanitizer stations in restrooms and breakrooms to reduce water and paper towel use. Time to make change: 10 minutes per station

7) Instead of placing a paper insert ad, spend 10 minutes a day promoting your company or product on Twitter, Facebook, LinkedIn or other social sites and networks. Time to make change: 10 minutes per day

8) Replace the toxic cleaners in your offices with green, safe versions. Or better yet, mix your own natural cleaners from things like baking soda and vinegar. Time to make change: 15 minutes or less per product

9) Send out a green tip of the day to employees (via the Internet, NOT on paper!) Encourage employees to submit their own green ideas and lifestyle changes to include in your list of tips. Time to make the change: 5 minutes or less a day

10) Change your subscription on two professional journals, bills or order confirmations from paper to online only. Do this once a week until everything that can be paperless is paperless. Time to make the change: 10 minutes a week

There you go! 10 quick changes, each 15 minutes or less! Ready, set, green!

Green your computers with Wake on LAN

You want to save energy at your company and at home, but there are updates you need, remote access that's essential or data that needs to be accepted even during times when no one is around.

So do you leave the computer running, sucking up energy and waiting? Or do you miss out on the updates and access?

There is a third choice, and odds are it's already built into you computer. The process is called Wake on LAN. In plain English, it means that even if your computer is in energy-saving hibernate or sleep mode, it can wake up and accept data or allow access even when no one is around to press a button.

There's a complete step-by-step of the process on Lifehacker, but basically it's as simple as making a few tweaks in your computer's BIOS settings, then changes the settings in the Device Manager to allow your computer to utilize the new BIOS.

Best of all, after your computer has stretched its virtual arms and accepted your remote access or incoming data, you can tell it to go back to sleep (or into hibernate) again until the next update.

A free PsShutdown tool from Microsoft SysInternals can be used to script automatic standby after each use.

The whole process will take less than 10 minutes to install, but the energy savings, especially for a large company running PC's at every desk can be enormous. Who said becomig a greener business was hard?

Eco-labeling - Can consumers sort out the hype from the facts?

According to Joshua Saunders at GreenBiz.com, there are now over 300 different so-called eco-labels in use in North America alone. Sounds good, right? All that information for consumers and business buyers who want to make the most environmentally friendly choice in their shopping decisions. Except:

• Most consumers, including B2B shoppers, don't understand more than a few of the most basic labels
  
  
• Even when they do understand them, having a high score on one green factor doesn't necessarily mean the product is better for the environment than a similar item without that factor. (For instance, a product may contain a high percentage of recycled material, but the process needed to transport and reuse that product may leave a larger carbon footprint than a locally made virgin materials product.)
  
  
• When faced with two or more different types of eco-labels on similar products, consumers have no idea which green element is more significant
  
  
• Many misleading or ill-defined labels are in use
  
  
• Enforcement of many labels is non-existent. In fact, many companies are self-certifying their products as "green" or "environmentally friendly" with no data to back that up. This so-called "greenwashing" is on the rise.
  
  
• Useful information about the real environmental costs of a product or service over its useful lifetime are expensive and difficult to measure. Small to medium sized companies simply cannot afford the invest of time or money needed to generate that data.
  
  
• Even basic titles like "organic" which was supposed to be defined once and for all by federal legislation continues to be fuzzy. State, local and industry standards for organic products remain in use, and are in fact, increasing.
  

So what is a consumer or a business to do?

Educate yourself.

• Start with ecolabeling.org for a some good guidelines on what all the labels really mean.
  
  
• Look for trusted labels like the California Organic Certification or the National Forest Service's Forest Stewardship Counsel logo.
  
  
• Learn about the benefits and environmental costs of various green factors, so you can make rational choices when faced with multiple labels.

The government gets into green business advice

A government website can help you on the road to building or expanding your green business. The business.gov site has a green side many eco-friendly business owners may not know about.

Look for practical, to the point advice including:

* Energy efficiency guidelines, suggestions and resources
* Environmental management and liability Management
* Grants, loans and incentives to fund your green business
* Government contracting opportunities
* Green commuting options including telecommuting and shared remote sites
* Green marketing rules, including what companies can and cannot legally say about their green products
* Green product development ideas
* Pollution prevention and recycling
* Case studies from real green companies -- learn from those who have been there

While some of the information is common sense, there are a lot of valuable tips and links on the site, some of which could save your company from making some costly mistakes.